ADVZ

Retail Audit Leads to Revamped Strategy

Identifying opportunities through fact based audits.

challenge

A home furnishings retailer needed to better activate data, measurement, and audience strategies to drive growth

solution

We conducted stakeholder interviews and a comprehensive audit of the client’s tech stack to design a new approach that iImproved data integrations and restructured campaigns to better demonstrate incremental lift. This audit enabled a holistic view of marketing programs and improved measurement accuracy.

impact

Higher ROI among prioritized audiences
Increased confidence in marketing performance reports
Significantly expanded media investment leading to increased online and in-store sales

Core Audits:

Data Systems (GCP/AWS)

Media & Ad Tech

Measurement

Data Visualization

Audience Segmentation

CRM, Journey Mapping